Sweepstakes has grown quickly in the US, and the payment infrastructure behind it has taken longer to catch up. Paysecure works with sweepstakes operators to close that gap, through one integration into a wider ecosystem.
Challenge
A sweepstakes operator entering the US market faces a narrow field. Few acquirers underwrite the model, and fewer still have the appetite to support meaningful volume as it grows.
Operators who secure a single relationship are then shaped by it: one risk appetite, one set of rates, one point of failure, and little room to negotiate. Every new market or payment method means starting the search again.
Solution
Paysecure’s orchestration suite gives sweepstakes operators access to a wider ecosystem through a single integration. That includes connections built to support the sweepstakes model specifically, among them Paysafe, Worldpay and Approvely, alongside the 500+ PSPs and acquirers and 200+ alternative payment methods available across the wider platform.
Operators typically start with whichever provider can be live fastest, so revenue is flowing while the longer-term stack is built, then add dedicated acquiring underneath as volumes grow. Smart routing distributes transactions across providers on live performance data, with cascading failover behind it, so a decline at one acquirer can be retried at another rather than lost at the cashier.
Impact
- Higher acceptance as acquiring depth is added – one US sweepstakes operator moved from 33% at launch to consistently above 80% within six months, with volumes up 25% over the same period
- Redundancy by design, with volume routed away from any provider with an outage
- Faster market entry, with new providers and payment methods added to an existing integration rather than built from scratch
- Commercial leverage, because an operator processing across several acquirers can negotiate on rates in a way a single provider operator cannot
- Geographic headroom, with the same stack supporting expansion into global geographies as regulation and opportunity allow
Why it matters
Sweepstakes will keep moving faster than the infrastructure around it. Operators who build on orchestration from the outset follow the market or in some cases lead, rather than wait for it; adding providers, methods and geographies as the opportunity appears.
Scale globally, perform locally. That is what orchestration is for, and it is why operators in sweepstakes are building interoperable, agile infrastructure with Paysecure.
